by Bruce Turkel | Mar 30, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
The Sales Lesson Everyone Hates. And Needs. Why sales value beats price and how focusing on outcomes transforms pricing, positioning, and results in business. Click HERE to watch: The Sales Lesson Everyone Hates. And Needs. Last week I wrote about the difference...
by Bruce Turkel | Mar 24, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
In Business, Worth Is Assigned. Value Is Created. Why understanding the difference changes pricing, positioning, and results Click HERE to watch: In Business, Worth Is Assigned. Value Is Created. Why understanding the difference changes pricing, positioning, and...
by Bruce Turkel | May 31, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. Think about one picture in the most convincing ads you remember. Chances are your mind’s eye is picturing a very powerful image: Michael Jordan soaring through the air for Nike. A 911 speeding around a mountain pass for Porsche. A beautiful...
by Bruce Turkel | Dec 26, 2018 | Branding, Building Brand Value
Want to know how to ask for money? Pull off any expressway and down onto any exit ramp in any big city in America and you’ll probably have this same experience: As you slow down on the exit ramp, you’ll see a man or woman in soiled clothes and filthy sneakers standing...
by Bruce Turkel | Jan 26, 2015 | Uncategorized
Want to know how to ask for money? Pull off any expressway and down onto any exit ramp in any big city in America and you’ll probably have the same experience: There will be a man or woman dressed in soiled clothes and filthy sneakers standing at the red light hoping...
