by Bruce Turkel | Dec 20, 2010 | Uncategorized
Depending on when you started reading this blog it may or may not be obvious to you that it’s an experimental and constantly evolving work-in-progress. When I started the blog in August of ‘06, I had no idea what I was doing. I knew that I wanted to begin a...
by Bruce Turkel | Jun 10, 2010 | Uncategorized
It’s interesting. I’ve been writing blog posts on branding for a few years now but nothing’s gotten the attention, or generated as many comments, as my last post – Did Hitler Wear Hanes? It seems everyone’s got a strong opinion and those...
by Bruce Turkel | Jun 9, 2010 | Uncategorized
First Helen Thomas negates years of courageous presidential interviews with her anti-Semitic outbursts and now Michael Jordan wears a Hitler moustache in a Hanes commercial? What is wrong with these people? Don’t they know that the suggestion of prejudice is not...
by Bruce Turkel | Jan 12, 2010 | Uncategorized
Today a TV business pundit asked if the Tiger Woods‘ situation had poisoned the spokesman well for everyone. Unfortunately, I don’t think so. Many unsophisticated marketers use it because the spokesperson model of advertising is usually an easy way for a...
