by Bruce Turkel | Dec 16, 2013 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Last Thursday I was a guest on the O’Reilly Factor on FOX News. The subject was “The War on Christmas” and the controversy over the Cardinal Glennon Children’s Medical Center’s ad being rejected by ESPN. If you’ve ever watched Bill O’Reilly’s show you can already...
by Bruce Turkel | Oct 1, 2013 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
People are constantly asking ‘what is a brand?’ and ‘how a brand is defined’. Most business people and consumers are savvy enough to understand that a brand is not a logo or a trademark, it’s not an ad and it’s not a sign, website or brochure....
by Bruce Turkel | Apr 8, 2013 | Branding, Speaker, Turkel
One Sunday a few months ago, über parachute BASE jumper ‘Fearless’ Felix Baumgartner opened the hatch of his hot air balloon capsule and hurled himself into the very edge of space. The next day, FOX Money’s Melissa Francis interviewed me about what the jump meant to...
