by marketing.bruceturkel | Oct 9, 2019 | Branding, Building Brand Value
When I was a kid, there was a head shop in our neighborhood called The Great Train Robbery. Perched in their window was a black light poster that featured two seedy-looking vultures lurking on the limb of a dead tree. One says to the other, “Patience, my ass....
by marketing.bruceturkel | Jun 19, 2019 | Building Brand Value
A few years ago, I visited Graceland, Elvis Presley’s home in Memphis. After oohing and ahhing in the Jungle Room and checking out Elvis’ cars and airplanes, we walked through the museum. Behind the glass was a huge collection of Elvis memorabilia;...
by Bruce Turkel | Oct 10, 2018 | Branding, Bruce Turkel
Walking through a park the other day I noticed a man strolling in front of me wearing a North Face jacket. I knew it was North Face because the company positions their logos on the backs of their jackets, directly over the wearer’s right shoulder blade. How...
by Bruce Turkel | Jun 11, 2018 | Leadership, Marketing & Advertising
Lots of people have trouble writing.I guess that’s why folks often ask me how I’m able to write books and blog posts. Apparently, they think there’s some undisclosed magic, some professional insight, that’ll unlock access to their inner author....
by Bruce Turkel | Apr 10, 2018 | Keynote speaking
I spend a lot of time speaking at corporate conferences and events. In 2018 alone I’ve already spoken in San Diego, Mexico, San Francisco (twice), Maui, New Orleans, Seattle, Naples, Miami, and Ft. Lauderdale. And this month I’m heading to Phoenix,...
