by Bruce Turkel | Aug 14, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Steal Smart Each week I receive a blog on direct marketing by industry maven Denny Hatch. Hatch’s posts are packed with practical, proven ideas that improve my outreach efforts. Chances are, you’ve been entranced by some of the techniques I...
by Bruce Turkel | Jul 25, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. The World’s Shortest Story It was said that Ernest Hemingway once made a bet that he could write the world’s shortest story. It would be a tearjerker of a tale only six words long. His six-word story was, “For Sale: Baby shoes, never...
by Bruce Turkel | Jun 7, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Is Santos a Synonym for Lying? In the movie Catch Me If You Can, Leonardo DiCaprio’s character Frank Abagnale Jr., was a con man who made believe he was a Pan Am pilot, a doctor, and a prosecutor. In The Talented Mr. Ripley, Matt Damon’s...
by Bruce Turkel | May 23, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. What do Kiss and Bobby Ingram have in common? During her introduction to the 2023 UBA conference I spoke at in Brussels last month, our emcee told us that Kiss had played on the same stage in the arena. So when it was my turn to speak, I...
by Bruce Turkel | Mar 23, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. The Sophomore Slump. This month marks the 50th anniversary of Elton John’s second album, Honky Château. The record was John’s second release and his first number-one album. But even more impressively, it was followed by six more successive...