Unmashing a Mashup

According to web technologist Cameron Adams, a mashup is “a song created by blending two or more other songs.” In analog terms, a mashup is a musical collage made up of bits and pieces of other songs, sound effects, and audio files. But while you can look at a collage...

The Most Controversial Lie of Them All

I’m sitting in the Admiral’s Club at LaGuardia Airport catching up on my emails and reading the comments on my latest blog post. A lot of you responded to The Five Biggest Lies In Business and most of the comments were directed at point three, “To be...

The Five Biggest Lies in Business

We’ve all heard the lies:“The Mercedes is paid for.” “I’ll call you in the morning.” “I’m from the IRS and I’m here to help.” “You may already be a winner.” But lately, thanks to the brave new world of online marketing, I’ve heard five...

There Is No Box.

In last Wednesday’s USA TODAY, there was an article titled, “Funeral homes discover new life.” It described a new trend across the country where traditional funeral homes are marketing their centers “not just as a place to mourn the dead, but as sites for events...

Beware of the Bazookas!!

Technology has changed everything. And in last week’s blog post, The Five Rules for Creative Success in 2011, we talked about the five factors we’ll need to deal with in order to manage for results in the brave new world: 1      The Future Started...
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