by Bruce Turkel | Jun 12, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. Sales Made Easy – My Four-Word Rules For Sales Success—12 in a series. When I ran my branding firm, our creative director, Soren, was a very talented polyglot. In addition to his native Danish, Soren spoke fluent English, French, and...
by Bruce Turkel | Nov 2, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Let’s talk about repetition and learning. Intel did it. And then they did it over and over and over again. They tacked a few seconds on the end of almost every major computer company’s TV ads with a directive to buy a computer...
by Bruce Turkel | Aug 24, 2021 | All About Them, Is That All There Is?, Leadership
Click HERE if you’d rather watch the video. I sincerely believe that the saying, “Is that all there is,” is the unspoken mantra, the zeitgeist, of everybody in the West who’s 45 years old or more. And maybe now with everything that’s going...
by Bruce Turkel | Feb 22, 2021 | Building Brand Value, Is That All There Is?, Leadership, Marketing & Advertising
An article in AdWeek Magazine titled “The Survivors” promised, “How to make it as an indie agency in the merger era.” (If you’re not in the advertising business, that means how small, independent advertising agencies can survive without being gobbled...
by Bruce Turkel | Feb 25, 2020 | Keynote speaking
In the New York Times article “My Piece of the American Id” the author poignantly points out the way she’s been mistreated as a black woman in the United States. As the author says, “Like all people of color, I’ve been on the receiving end of racial...
