by Bruce Turkel | Jul 18, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. Recently CNN International called and invited me to be on-air to discuss subscription services and the increasingly tough economic environment that's starting to hit consumers, causing purchasing decisions to shift. They said they were keen...
by Bruce Turkel | May 9, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. A bird in the hand. We've all heard the saying, a bird in the hand is worth two in the bush. In other words, what you already have – possessions, clients, talents, assets – is twice as valuable as what new things you could possibly get. We...
by Bruce Turkel | May 25, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you'd rather watch the video. According to Kerryn Higgs' book, “Collision Course: Endless Growth on a Finite Planet”, the notion of humans as consumers first took shape before World War I, but became commonplace in America in the 1920s. For many,...
by Bruce Turkel | Mar 27, 2020 | Branding
Business as Usual Will Now be Business as Unusual. How many times do you hear pundits and personalities talking about “when things get back to normal?” Seems like it's the next thing people say after they list the crazy changes they've experienced during the...
by Bruce Turkel | May 2, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Lolly Daskal and The Leadership Gap Every day someone recommends a book I should read, a movie I should watch, a podcast I should hear. Boy, does it stress me out to have to add to my list of Must-Dos. Who has time to digest all this information? And if I do get...
