by Bruce Turkel | Nov 10, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A good friend of mine got the opportunity to speak at a very prestigious event. Besides the honor of the invitation, my friend was hoping to attract a big crowd, sell some of his books, and generate some buzz. Unfortunately, the organizers had some challenges—and a...
by Bruce Turkel | Sep 2, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Internet bubble burst right after Y2K and the real estate bubble burst after the middle of the decade because people believed that with all the new technology and opportunities the old rules simply didn't apply anymore. But the history of fads has shown us that...
by Bruce Turkel | Apr 4, 2012 | Uncategorized
Creative designer David Kustin was sitting comfortably behind a steaming cup of coffee at our conference table. He was starting to tell me about his background and how he got into the branding business. “I'm a South Florida native,” he said. (I'm a South Florida...
by Bruce Turkel | Nov 29, 2010 | Uncategorized
Every speaker I meet on the circuit thinks they'd be more successful if only they published a book. People I meet at cocktail parties and networking events want to know how I got my books published because they all “have a book in them.” Even published authors only...
by Bruce Turkel | Oct 19, 2010 | Uncategorized
I'm sitting here in the mezzanine level of the Grand Ballroom in Collingswood, New Jersey, waiting for my turn to get up in front of the crowd and talk about Building Brand Value. It's interesting to be in the balcony of this restored Scottish Rite temple watching the...
