by Bruce Turkel | Oct 31, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Which is Better, Direct Response or Branding? Take a minute to think about billboards… You’re driving down the highway when you look up and see one of those big signs. Before you can even stop yourself, you’ve already consumed...
by Bruce Turkel | Jun 7, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Ogden Nash is known for short, glib poetry such as “The Turtle:”The turtle lives ‘twixt plated decks Which practically conceal its sex. I think it clever of the turtle In such a fix to be so fertile. And “The Canary:” The song of canaries Never varies, And when...
by Bruce Turkel | Aug 13, 2012 | Branding
Every day I get emails from salesmen asking me to forward their note to the “proper person in my office” who handles whatever it is that they’re selling. I’ll bet you do too. Do they think we’re going to drop what we’re doing and bird-dog their...
