by Bruce Turkel | Nov 26, 2012 | Branding
Your kids cannot tell time. Did you know that? Really, they can’t tell time. Don’t believe me? Test them sometime. Wait until you’re in a room with an analog clock and a teenager or twenty-something. Tell them they can’t look at their phone and...
by Bruce Turkel | Apr 4, 2012 | Uncategorized
Creative designer David Kustin was sitting comfortably behind a steaming cup of coffee at our conference table. He was starting to tell me about his background and how he got into the branding business. “I’m a South Florida native,” he said. (I’m a South...
by Bruce Turkel | Nov 15, 2011 | Uncategorized
Last week we talked about people and companies who have botched their brands, such as Toyota, Lightsquared, and Herman Cain, and companies who managed crises superbly, including Tylenol and Ferrari (TurkelTalks: They Never Even Saw It Coming). But who knew that an...
by Bruce Turkel | Aug 2, 2011 | Uncategorized
I used to think that my father’s generation was the last one to live in two centuries at the same time. Growing up near Poe Park in the Bronx, my dad lived in a community with all the modern technological marvels including refrigerators, televisions, and...
by Bruce Turkel | May 2, 2011 | Uncategorized
I’d like you to watch a video on YouTube. In the video you’ll see two teams of kids playing with basketballs. One team is dressed in white, the other in black. While you watch the video, be very careful to keep track of how many times the white team passes...
