The Seven-Step Recipe for Marketing Success

Owen Frager is Chief Innovation Officer of the Frager Creative Group, one of the nation’s first virtual marketing communications agencies serving Fortune 500 brands.There’s a lot more to interactive digital marketing than eye-catching banner ads, discount packages,...

Why Didn’t I Think Of That?

A couple of blog posts ago, I wrote about the opportunities of small ideas. How Internet technology (among other things) had made it easier and easier for entrepreneurially minded people to develop their concepts. We talked about the iPhone Scrabble game Words With...