Brands in the Gilded Age

Brands in the Gilded Age

Lots of brand consultants like to use an exercise where they ask their audience this question: “If your brand was a car, what car would it be?” They use cars because most people have a good understanding of what the different car brands stand for – Jeeps are rugged,...
People Don’t Know What They Want

People Don’t Know What They Want

A lot of people don’t know what they want, what their goals and aspirations are or what they are capable of. Because people don’t have a good understanding of who they are and what they want, offering them bromides about “being all they can be,” or...
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