In our over-stimulated, over-caffeinated, over-connected world, well-crafted clichés become the stenographers’ shorthand of clever communicators. And just like checking a new car’s quality by kicking its tires, these sayings often provide a comforting and expedient, if irrelevant, benchmark.
You can’t tell people what to do but you can help them do what they want to do. If you align with your potential customers’ desires you can get them to do what you want because it’s what they want to do, too.
A friend of a friend (really, I don’t know her) was scrolling through pictures of the Capitol insurrection when she saw someone she knew. The guy is the CEO of a renowned tech company and has built both a big business and a big social media following. Apparently lots of other people recognized the guy ...
What’s odd is that we all know consumers, clients, and customers value reliability. Yet we communicate in a way that leaves our contacts wondering what we meant.
What is Thanksgiving all about? Forget the turkey and the stuffing, forget the apocryphal story of the Pilgrims and their native Americans dinner guests, try to even forget about the cranberry sauce and the pumpkin pie. The real meaning of Thanksgiving is right there in its name. Thanksgiving. Thanks. Giving. In other words, giving thanks. ...
Are you a consultant, a professional, a coach or a service provider who has had a client do something egregious that really pissed you off? If so, how did you respond? I’m writing this blog on November 23rd, which is the birthday of my long-time business partner and friend Roberto. Thinking about him on his ...
We need a group of fellow professionals who all have our best interests at heart and can help us achieve what we’re dreaming of.
Don’t Watch That, Watch This. Marketing in the Days of Coronavirus. We think the movie Babe did it. Because when our daughter Ali was only eight-years old she announced that she wouldn’t eat anything if it meant killing animals. And at sixteen she became a committed vegan and upped the ante. Ali hasn’t violated her ...
Chances are you’ve seen these next couple paragraphs. In fact, I’ll bet you’ve seen comments just like these sent to you from your cable company, your bank, your credit card company, and maybe even one or two of the online services you subscribe to: “Our top priority is always the health, safety, and well-being of ...
Want to know how to ask for money? Pull off any expressway and down onto any exit ramp in any big city in America and you’ll probably have this same experience: As you slow down on the exit ramp, you’ll see a man or woman in soiled clothes and filthy sneakers standing at the red ...
Oscar Wilde was, and is, one of my favorite writers. The reason is simple. I love the way he writes. Whether or not you’ve read much Wilde, you probably love the way he writes too. That’s because many of the adages that we take for granted today were actually quips Oscar Wilde used in the dialog in ...
Selling Books. Selling books has gone from “If you build it they will come,” to “If you write it, will they come?” It used to be that if you wrote a book people would read it. After all, there weren’t that many books out there to begin with and there weren’t that many other ways ...
How do you get a Bestseller? How do you get to Carnegie Hall? Practice, man, practice. How do you get a bestseller? Sell a lot of books. I want to remind you that my newest book — All About Them — is available for preorder. If you order right now you will get great bonuses, but don’t wait because these ...
All About Them is a damn good manifesto for marketing in the new world. It will show you how to promote your business to new levels of success. But with all the other great stuff you’ll simply for ordering now, it’s a no-brainer. What’s the catch? Just this: this deal ends at midnight on September 6th, 201
All About Them is all about selling yourself by using proven, albeit counterintuitive, techniques to build your brand and build your business in today’s uncertain new world.
Unless Bernie Sanders can appeal to the Democratic Super Delegates’ sense of fairness and get them to reconsider their commitments based on the outcome of the most recent state primaries and caucuses, our November presidential contest will be between Hillary Clinton and Donald Trump. As I see it, this election is an incredible opportunity for ...
I was recently asked a question that really got me thinking about how we describe ourselves and ultimately create our own personal brand. I was getting ready to make a presentation at a Fortune 100 company’s annual innovation summit, and the person responsible for the conference program asked me the following question about my personal ...
A comedian on late–night television did a funny bit about a guy who hoisted his lawn mower up to trim his shrubs. After the blade hit a hidden branch in the hedge and flipped over, the lawn mower chopped off one of his arms. That wasn’t the funny part. Once the one-armed homeowner recovered, he ...
What does Kim Kardashian have that you and I ain’t got? Before you hit me with a snide, “go look in the mirror, Brucie boy,” I’ll sweeten the pot. What’s Donny Deutsch got? How about Thomas Friedman? Piers Morgan? Paris Hilton? What do they have that we don’t? Are they smarter then I am? Well…yeah, ...
The power of euphemisms is something that most people don’t think about at all but we marketers obsess over. I was in a board meeting and discussing new ideas when the guy at the head of the table commented on the concepts. He started with, “You know, it’s interesting…” I think he said, “it’s interesting” ...
Are we guiding our lives on words that appeal to us simply because they’re grammatically convenient? [TO READ ENTIRE ARTICLE, PLEASE CLICK ON TITLE]