by Bruce Turkel | Apr 27, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Have you made bouillabaisse lately? It’s the traditional Provençal fish stew from the port city of Marseille. To make one you fill a pot with all kinds of fresh seafood including fish, mussels, clams, octopus, and langoustines and a whole mess of vegetables such...
by Bruce Turkel | Mar 3, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I just left a message for a highly successful buddy of mine. Or at least I tried reaching him. His receptionist was so busy, so stressed, and so rude that her best customer service was to tell me to “call back later.” Now as it happens, I will call back. And it...
by Bruce Turkel | Oct 12, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The more I write about how critical it is to discover and express both your authentic self and your customers’ deepest desires in your brand, the more questions I get. Many are about how one can discover the true self they should be promoting, or how to know...
by Bruce Turkel | Sep 28, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I need three hundred thousand dollars. Come to think of it, maybe I need half a million dollars. I’m not really sure. I just know I have to own Singer Vehicle Design‘s restored, reimagined, and reborn Porsche 911 and that’s about what they cost. The...
by Bruce Turkel | Jan 29, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It wasn’t until I spent three weeks in Southeast Asia with my family that I really learned the true importance of brands. It shouldn’t have been that way because for the last 30 years I’ve been running a brand management firm that helps our clients...
