by Bruce Turkel | Apr 24, 2012 | Uncategorized
A while back I got into my car, flicked on the radio and realized that there just wasn’t anything for me to listen to. It seems that all of the stations were programming their music for — oh, it pains me to say it — much younger audiences. We Baby Boomers were...
by Bruce Turkel | Mar 1, 2010 | Uncategorized
If the American population makes up the greatest marketplace in the world then the race for the office of president of the United States is the greatest consumer campaign in the world. BMW, “The Ultimate Driving Machine,” uses four words to promote their brand....
by Bruce Turkel | Dec 7, 2009 | Uncategorized
I usually try to write about branding and marketing related issues. Sometimes I’m able to tie those posts into chats about my morning runs at various hotels. Not this time. On Saturday I did my longest run to date and have come up with no business value at all....
by Bruce Turkel | Dec 18, 2008 | Uncategorized
VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
by Bruce Turkel | Jun 18, 2008 | Marketing & Advertising, Uncategorized
TURKEL’s new Miami campaign was featured on the front page of the Miami Herald recently. And although the story was brilliantly written by Doug Hanks, we thought we’d share some of the insight that made the campaign possible. Miami’s new positioning...
