by marketing.bruceturkel | May 29, 2019 | Branding, Bruce Turkel
After finally figuring out he was hopelessly mired in the sticky tar pit, the struggling diplodocus called out to his friend, the triceratops, happily munching reeds at the edge of the glossy black surface: “Hey buddy,” the hapless diplodocus bellowed, “wade on in...
by marketing.bruceturkel | May 22, 2019 | Branding
Your kids can’t tell time. Did you know that? Really, they can’t tell time. Don’t believe me? Test them some time. Wait until you’re in a room with an analog clock and a teenager or a twenty-something. Tell them they can’t look at their...
by marketing.bruceturkel | May 15, 2019 | Branding, Building Brand Value
My wife and I were celebrating our eighth wedding anniversary in Florence, Italy. We were having dinner at a wonderful restaurant with our curly headed six-year-old Danny and two Roman dentists whom the restaurant’s owner had sat with us at the big rustic table....
by marketing.bruceturkel | May 8, 2019 | Branding, Bruce Turkel, Building Brand Value
At first, I wanted to cry. Three of my longtime readers unsubscribed from my blog this week. I didn’t know which of their notes was more cutting. One simply wrote, “delete me from your mailing list.” “Mailing list?” “Delete me from your MAILING LIST?” Is that...
by marketing.bruceturkel | May 1, 2019 | Bruce Turkel, Marketing & Advertising
Each time I use a restaurant bathroom I see a different version of this sign: “Please Wash Your Hands After You Go To The Bathroom.” Here’s something I don’t understand: why should you wait to wash your hands until after you go to the bathroom? Pardon me...
