by marketing.bruceturkel | Dec 31, 2019 | Keynote speaking
Depending on when you read this post, it’s either New Year’s Day, about to be New Year’s Day, or a day or two past New Year’s Day. That simply depends on when Amazon Web Services’ algorithm chose to send you this email and when you chose to open it and read it....
by marketing.bruceturkel | Dec 25, 2019 | Branding, Building Brand Value
Newton’s Third Law of Motion states: “Every action has an equal and opposite reaction.” Later, The Byrds rerecorded Pete Seeger’s interpretation of a passage from the Book of Ecclesiastes: “For everything, (turn turn turn) there is a season.” And so, we all believe...
by marketing.bruceturkel | Dec 18, 2019 | Branding, Building Brand Value
An article about Hyundai’s new Genesis in Road & Track Magazine caught my eye: “Genesis has always offered good value. Now, it’s starting to offer an identity.” Reading the first two paragraphs I knew this article was for me. And for you. “Value is great. Money...
by marketing.bruceturkel | Dec 11, 2019 | Branding, Building Brand Value
If you’ve been reading anything about the goings on at Art Basel in Miami, you’ve probably heard about the $120,000 banana. If you haven’t, here’s what my buddy Keith Harmeyer wrote about the most talked-about work of art at this year’s show: Duct-taped Bananas The...
by marketing.bruceturkel | Dec 4, 2019 | Branding, Building Brand Value
The small conference rooms held about twenty people in their late twenties or early thirties. Their job was to sell Bacardi products to legal drinking age (LDA) consumers. I started our presentation by showing the different bars we visited around the country. Then I...
