by Bruce Turkel | Oct 24, 2018 | Bruce Turkel, Keynote speaking
The advertising agency I worked at specialized in creating successful brands for residential real estate projects. We created advertising strategies, brand identity, and marketing and advertising for high-rises, gated communities, golf resorts, condominiums, and...
by Bruce Turkel | Oct 19, 2018 | Bruce Turkel
BY BRUCE TURKEL, CPAE It’s funny. We spend so much time online that it’s become second nature. As a result, we’ve become incredibly dismissive of any website that doesn’t react in exactly the way we want. Photos load too slowly? We’re out...
by Bruce Turkel | Oct 17, 2018 | All About Them, Bruce Turkel
The other morning I paged through my Instagram feed and stumbled across a political meme I disagreed with. It was a from a guy I’ll call “Ferrari Frank 345” (FF345). Besides advocating a position clearly counter to my own, FF345’s post was mean-spirited,...
by Bruce Turkel | Oct 10, 2018 | Branding, Bruce Turkel
Walking through a park the other day I noticed a man strolling in front of me wearing a North Face jacket. I knew it was North Face because the company positions their logos on the backs of their jackets, directly over the wearer’s right shoulder blade. How...
by Bruce Turkel | Oct 3, 2018 | All About Them, Branding, Bruce Turkel
Sometimes a thing looks like both the component parts that make up the thing and a collection of the thing itself. A rock, for example, looks both like a grain of sand and a mountain. Chunks of ice, too, look both like ice crystals and icebergs. Human nature can often...
