by Bruce Turkel | Mar 5, 2013 | Uncategorized
The most exciting and profitable part of my business is often also the most frustrating — valuing our ideas. After all, clients don’t come to us because they want to be patrons of the arts. They call us up and hire us because they have a problem and they need to...
by Bruce Turkel | Feb 11, 2013 | Branding, Keynote speaking
A few weeks ago the National Speakers Association (NSA) hosted their Laugh Lab. It’s a seminar taught by comedians and humorists to teach professional speakers and presenters how to use humor in their talks. I was able to fit the Laugh Lab into my schedule...
by Bruce Turkel | Dec 17, 2012 | Branding
How many times have you attended a speech and decided whether the speaker was worth listening to within the first few minutes of their pitch? Often they hadn’t even gotten deep enough into their presentation to present metrics worth judging but you’d...
by Bruce Turkel | Aug 20, 2012 | Branding
Take a look at Mazda’s logo. Notice anything strange? How about that all the letters are lower case except the D which is upper case (the Z could be either upper or lower case). Is that a good use of designer license or is it lazy typography? Does it matter? How...
by Bruce Turkel | Apr 4, 2012 | Uncategorized
Creative designer David Kustin was sitting comfortably behind a steaming cup of coffee at our conference table. He was starting to tell me about his background and how he got into the branding business. “I’m a South Florida native,” he said. (I’m a South...
