by Bruce Turkel | Apr 11, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand Building Methods.I Got Fooled is a great blues song by Sonny Terry and Brownie McGee about a man who offers to clean a beautiful neighbor’s house in return for intimate favors. You know that she promised me When the work was through, That I could have my way And...
by Bruce Turkel | Mar 1, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A few months back I made a presentation on Building Brand Value to a group of industrial service providers. While I spoke there were about 300 people furiously scribbling notes. When I finished a bunch of hands shot up. A nervous middle-aged man in a green and white...
by Bruce Turkel | Feb 22, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How do you build a brand? A few years ago I sat in the audience at a Florida Governor’s Conference on Tourism. The keynote speaker was Tim Sanders and I was captivated by his presentation. Tim was the former chief solutions officer at Yahoo! and shared his simple...
by Bruce Turkel | Nov 24, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
This is a rant on the presentation of creativity and how it’s received by people who are not in the business of looking at new ideas. If you resemble any of these remarks—and you’ve sat with me lately—I’m sorry. It’s not you. It’s me. I WANT SOMETHING NO ONE’S EVER...
by Bruce Turkel | Jul 28, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I was recently asked a question that really got me thinking about how we describe ourselves and ultimately create our own personal brand. I was getting ready to make a presentation at a Fortune 100 company’s annual innovation summit, and the person responsible for the...
