by marketing.bruceturkel | Sep 25, 2019 | Branding
The one hour, time-certain meeting convened at 10:00 AM. It’s 11:45 and we’re only about halfway through the agenda. The enormous conference table is completely surrounded, and even more people fill the folding chairs around the walls. A DOT engineer is making his...
by marketing.bruceturkel | Jun 5, 2019 | Building Brand Value
From an accounting point of view, the distinction between the assets and liabilities is simple: Assets are the items you or your company owns that can provide future economic benefit. Liabilities are what you owe other parties. Assets make you money, liabilities cost...
by Bruce Turkel | Nov 21, 2018 | Branding, Building Brand Value, Keynote speaking
American mythologist Joseph Campbell was best known for his theories on the power of stories and myths. Campbell’s theory of the “monomyth” held that all great myths and stories throughout history are simply variations of one powerful meta-myth. Campbell’s theory was...
by Bruce Turkel | Jul 18, 2018 | Uncategorized
The workshop was titled “How to get on TV.” I was given two and a half hours to show the conference attendees exactly what they needed to do to generate television appearances. There’s a lot that needs to be done in order to end up with a coveted spot in front of the...
by Bruce Turkel | Feb 20, 2018 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I’ve had some wonderful speaking opportunities in wonderful places. In the past few weeks I’ve been to Chicago, Naples, San Diego, Mexico, San Francisco, Maui, and New Orleans. And this week I’m lucky enough to speak in my own hometown – Miami. All that travel meant a...
