by Bruce Turkel | Dec 20, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Even Idiots Don't Like Being Told They're Idiots.Years and years ago I came up with a brilliant idea for attracting new business. In my daily scouring of newspapers, magazines, and other media (thankfully this was before the Internet) I'd look for advertising that I...
by Bruce Turkel | Dec 8, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I finally finished writing my next book. As much as I enjoy writing the books, the thing I don't like to do is write the proposals for the agent and publisher. Even though I know how important proposals are to the process, it seems silly to me to spend time writing an...
by Bruce Turkel | Jul 18, 2011 | Uncategorized
My friend and super-talented art director and illustrator, Soren Thieleman, sent me this text the other morning: “Good morning Bruce. I'm at a small café in Lauderdale-By-The-Sea and the door handle put a smile on my face. I haven't tasted the food or had a sip of...