by Bruce Turkel | Mar 7, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Selling to B2B businesses. It’s always fascinating to me when people ask if I can create strategic messages for their business-to-business companies. They ask with the thought that while business-to-consumer (B2C) companies sell to emotional...
by Bruce Turkel | Feb 28, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. People HATE to be sold. If you spend your life in advertising and marketing, sooner or later, it dawns on you that your entire career has focused on three things: Finding prospects, Attracting customers, and Closing sales. If you spend...
by Bruce Turkel | Jan 28, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. How To Get What You Want Each week I collect more and more followers on LinkedIn. So I thought it would be a good idea to reach out to all those folks to promote my new book. Trouble is, I don’t know the best way to do that. A friend...
by Bruce Turkel | May 3, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. What’s the Difference Between a Bad Client and a Sharp Stick? To know the difference between a good and bad client, it’s important to know who your clients are. But it’s even more important to know who your clients aren’t. For example, BMWs...
by Bruce Turkel | Apr 25, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. The one-hour time-certain meeting was brought to order precisely at 10:00 AM. It’s almost 11:45 and we’re only about halfway through the agenda. The enormous conference table is completely surrounded, and even more people are leaning forward...
