In this article I’m telling you a little bit about how I’m going to try to evolve in 2018. Or, as my friend wrote back when I reached out: “If you evolve anymore, you’ll be flapping your arms and flying.”
If you first target the reporters by their ability to influence your true customer (the point of this article in the first place) you’ll find that their articles will help you reach your goals and market your business.
Did you see what China just did? Amidst cries of outrage and scads of adverse attention, they managed to shift the negative news they’ve been receiving away from their cultural and politically significant aggression and toward fuzzy pandas. After all, everyone loves pandas. Time Magazine and The Wall Street Journal reported that China is backing ...