by Bruce Turkel | Sep 14, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Today I had lunch in a local Vietnamese restaurant with a childhood buddy who runs a very successful education practice. Simply put, he researches and recommends colleges and therapeutic programs to parents looking for the best educational opportunities for their...
by Bruce Turkel | Jul 7, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Each time I get off the plane at San Juan’s International Airport, my favorite PR shoeshine entrepreneur is there, waving crumpled passengers to his little polish parlor. I’m so fond of the five minutes I spend in his chair that I even make a point of...
by Bruce Turkel | Nov 25, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Lots of people quote the old bromide, “All PR is good PR” but few people actually live it. Recently I had a friend tell me that not only did he believe this saying but he wanted to promote his brand on radio and TV as I’ve done. So after arranging some media...
by Bruce Turkel | Jun 23, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Did you see what China just did? Amidst cries of outrage and scads of adverse attention, they managed to shift the negative news they’ve been receiving away from their cultural and politically significant aggression and toward fuzzy pandas. After all, everyone...
by Bruce Turkel | Mar 26, 2013 | Branding, Marketing & Advertising
A friend of mine got into some trouble recently. He left a bar after having a few drinks, got in his car and headed home. On the way he was pulled over by a highway patrolman and arrested for driving while intoxicated. I’ll spare you the long and sad story of...
