by Bruce Turkel | Feb 20, 2012 | Branding
I write this blog for a lot of reasons — to open a line of communication with you, to have a forum for my thoughts, to impose the discipline to think and write, to generate speaking gigs and new business for my advertising agency, and to build my brand. But thanks to...
by Bruce Turkel | Jan 8, 2012 | Uncategorized
I’m sitting in a marketing committee meeting at the Greater Miami Convention & Visitors Bureau (GMCVB). The GMCVB is a very long-term client of ours and a great example of a client who ‘gets it.’ As with most committee meetings, we go around the room...
by Bruce Turkel | Dec 20, 2011 | Uncategorized
In today’s social media-savvy world, one of the most important things you can do to increase your opportunities is to generate buzz. There are a number of activities you can undertake to increase your public perception and generate the kind of buzz that has the...
by Bruce Turkel | Nov 16, 2010 | Uncategorized
In the great world of marketing there are many subsets of practices and practitioners. Advertising, branding, promotions, public relations, and online marketing are perhaps the most widely known but there are lots of others. Theoretically they’re all concerned...
by Bruce Turkel | May 28, 2010 | Uncategorized
In today’s New York Times there’s a Shell ad titled “LET’S DELIVER ENERGY FOR A CHANGING WORLD. LET’S GO.” I’m sorry, but is someone at Shell smoking crack? Here the whole world, or at least the whole Western Hemisphere, is fixated on...
