by Bruce Turkel | Feb 4, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch: A Branding Success Strategy That Works— Waving Orange Sticks. A Branding Success Strategy That Works: When I first started in advertising, I had a mentor who liked to say, “If you don’t know why something works, it probably doesn’t.” I’d nod...
by Bruce Turkel | Jan 27, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch: Strategy vs Tactics: Why It’s the Key to Success. Learn How Clear Goals and Balanced Tactics Drive Business Results. Why Strategy vs Tactics Is the Key to Success Commenting on a recent blog post of mine, brand expert Andrew Wood wrote: “…in...
by Bruce Turkel | Feb 27, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Bad Publicity The speaker at the workshop opened her talk with, “It’s a funny story…” “…I went to the funeral of an old student of mine. She died when she was 48… so it was sad, but it’s a funny story.” Wait…? What…? I’ve never ever...
by Bruce Turkel | Feb 21, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Super Bowl Halftime Show Last week, we talked about the Super Bowl Commercials. This week, let’s talk about the Super Bowl halftime show. Before we jump into this discussion, let me establish my credentials on the subject. I am a Band...
by Bruce Turkel | Feb 12, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Super Bowl Commercials Maybe I’m getting old and cranky (it’s okay; you won’t be the first to say it), but I thought this year’s Super Bowl commercials were pretty terrible. Of the 57 commercials aired, there wasn’t one that made me think...
