by Bruce Turkel | Sep 6, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. What is the opposite of instant gratification? When I was a kid back in the dark ages of transistor radios there was no instant gratification. If a friend told me about a cool new song I had to hear, I’d tune in to WQAM and wait at...
by Bruce Turkel | Jul 27, 2020 | All About Them, Branding, Building Brand Value, Marketing & Advertising
Recently all of these storied brands have come under protest and scrutiny for being offensive: Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s, Eskimo Pie, Barbie, GI Joe, the Washington Redskins, the Cleveland Indians, the Atlanta Braves. How about all of...
by Bruce Turkel | Jul 14, 2020 | All About Them, Branding, Building Brand Value, Marketing & Advertising
What is an interrobang? Go ahead, I’ll give you a minute to rummage around in the dusty, musty recesses of your brain. Need a clue? Here’s what it’s not… An interrobang is not a new military interrogation technique. It’s not the definition of...
by marketing.bruceturkel | Nov 20, 2019 | Branding, Building Brand Value
Have you ever noticed that when a politician makes the news for a bribery conviction the amount of money they got caught taking is always surprisingly low? $1,500 here, $5,000 there. All for sacrificing their honesty, integrity, reputation, career, etc. Granted, they...
by marketing.bruceturkel | Jul 24, 2019 | Branding, Building Brand Value
Regular readers of this blog know I’m an unabashed car fanatic. As a good buddy of mine (whose passions run to full-bodied cabernets) once told me, “I have a friend who says I’ve never met a wine I didn’t love for some particular nuance or reason. I...
