It’s Alive!! It’s Alive!!

It’s Alive!! It’s Alive!!

The afternoon of June 27, 2018 marked the start of a new adventure for me. That's when I first sat down at a blank screen and started writing the book that would ultimately change my life.  I had had lunch with an old friend that morning. Our conversation inspired me...

Interesting is a Euphemism.

The power of euphemisms is something that most people don't think about at all but we marketers obsess over. I was in a board meeting and discussing new ideas when the guy at the head of the table commented on the concepts. He started with, “You know, it's...
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