by Bruce Turkel | Jun 14, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Jeff Bezos has a lot to teach us. It has now been three years since online retail visionary, Jeff Bezos, bought the Washington Post. On NPR this morning I heard about how the tech entrepreneur has changed the newspaper. There are lots of things Bezos has done, but...
by Bruce Turkel | May 10, 2017 | Branding, Bruce Turkel, Marketing & Advertising
You know the old joke: Q: “How do you get to Carnegie Hall? A: “Practice, man, practice.” This joke was probably never funny but it was accurate. In the old days before the Internet was as common as sense is not, the ability to do something well was the best predictor...
by Bruce Turkel | Feb 7, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Trump Effect. When Uber eliminated their surge pricing during the JFK taxi strike, #deleteUber trended across social media. In a lightning-fast response, competitor Lyft announced that they were donating $1 million to the ACLU. Two days later, CEO Travis Kalanick...
by Bruce Turkel | Jun 28, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Unintended Consequences. In my neighborhood — and probably yours too — there are new signs springing up everywhere. They feature a man bending over behind a dog under these words: “Pet waste transmits disease. Bag waste and clean up after your dog.” Apparently...
by Bruce Turkel | May 21, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
One Word Brands. The Key to Donald Trump’s Success. Of the estimated $2 billion dollars in free media Donald Trump has received during the 2016 presidential campaign, lots of it has been dedicated to explaining his surprisingly successful rise as the GOP’s...
