Brands in the Gilded Age

Brands in the Gilded Age

Lots of brand consultants like to use an exercise where they ask their audience this question: “If your brand was a car, what car would it be?” They use cars because most people have a good understanding of what the different car brands stand for – Jeeps are rugged,...

Interesting is a Euphemism.

The power of euphemisms is something that most people don’t think about at all but we marketers obsess over. I was in a board meeting and discussing new ideas when the guy at the head of the table commented on the concepts. He started with, “You know, it’s...
Skip to content
×