by Bruce Turkel | Aug 18, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There’s always one in every group and our harmonica master class was no different. Each time the instructor would ask if there were any questions, “That Guy” would raise his hand. “Little Walter was the best. And I read somewhere he used a 1940’s Astatic...
by Bruce Turkel | Jun 1, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
If you’ve read my blog before you know I’m obsessed with traveling light. That’s because a minimalist mindset makes travel more enjoyable and stress-free. Also I believe there are only two kinds of luggage – carry-on and lost. I’ve written...
by Bruce Turkel | Feb 23, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I travel so often that it wasn’t until my daughter was 13 or 14 that she figured out that shampoo comes in large bottles too. Because so much of that travel relates to building compelling tourism brands for destinations around the world, I often sit in the plane...
by Bruce Turkel | Feb 10, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The flight to San Juan was scheduled to leave at 7:25 AM, so my mental math looked something like this: “Want to get to airport an hour early, that’s 6:25 AM. Thirty minutes to get to airport, that’s 6:00. Half an hour to get ready, gotta get up at 5:30. ”...
by Bruce Turkel | Jan 29, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It wasn’t until I spent three weeks in Southeast Asia with my family that I really learned the true importance of brands. It shouldn’t have been that way because for the last 30 years I’ve been running a brand management firm that helps our clients...