by Bruce Turkel | Oct 6, 2020 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising, Uncategorized
Years ago a good friend of mine was invited to speak at one of those big motivational speaker events. You know the kind – the ones that advertise celebrity speakers such as George W. Bush, Mr. T, and some famous Southern college football coach. They set the admission...
by Bruce Turkel | Mar 27, 2020 | Branding
Business as Usual Will Now be Business as Unusual. How many times do you hear pundits and personalities talking about “when things get back to normal?” Seems like it’s the next thing people say after they list the crazy changes they’ve experienced during the...
by Bruce Turkel | Mar 22, 2020 | Branding, Building Brand Value
People To Help You Cope With the Coronavirus Crises. The Coronavirus outbreak has given new meaning to the term, “It’s not what you know, it’s who you know.” And thanks to Coronavirus we’re all dealing with the “new normal.” But pretty soon we’ll just call it...
by Bruce Turkel | Mar 2, 2020 | Branding, Keynote speaking
Greetings from 36,000 feet. I’m heading home from a speaking gig in Houston and I’m using my airplane quiet time to reflect on the things I learned at the conference I was attending. I’m also making lists of things I want to do and the things I want my staff to do...
by marketing.bruceturkel | Jan 29, 2020 | Bruce Turkel, Building Brand Value, Marketing & Advertising
Up on stage as the opening keynote speaker, I explained to my audience why their efforts branding their businesses by promoting the functions of what they sell or what they do was ineffectual. Instead, I suggested they should spend their time establishing an emotional...
