by marketing.bruceturkel | Jul 10, 2019 | Branding, Building Brand Value
In 1984 IBM’s share price skyrocketed and they were the darling of Wall Street. But ten short years later, IBM lost over $8 billion, the biggest loss in corporate history at the time. In response, the company completely revamped its strategy, moving from a...
by marketing.bruceturkel | Jun 12, 2019 | Building Brand Value
A friend and I spent some time talking about her business. The next day I received a lovely thank you note from her. “Thank you for your generosity yesterday Bruce – You really got my wheels spinning in creative ways. I can get some interesting URL options based...
by marketing.bruceturkel | May 8, 2019 | Branding, Bruce Turkel, Building Brand Value
At first, I wanted to cry. Three of my longtime readers unsubscribed from my blog this week. I didn’t know which of their notes was more cutting. One simply wrote, “delete me from your mailing list.” “Mailing list?” “Delete me from your MAILING LIST?” Is that all...
by marketing.bruceturkel | Mar 13, 2019 | Building Brand Value
Do you ever wonder where the writers for Saturday Night Live get ideas for their skits? How about where the comedians on the show get ideas for their characters? I think I know. While I’m writing this post, I’ve already spent an agonizing eight hours sitting in a city...
by marketing.bruceturkel | Feb 20, 2019 | Branding, Building Brand Value
Lots of brand consultants like to use an exercise where they ask their audience this question: “If your brand was a car, what car would it be?” They use cars because most people have a good understanding of what the different car brands stand for – Jeeps are rugged,...
