by Bruce Turkel | Mar 28, 2018 | Branding, Bruce Turkel, Marketing & Advertising
Every bit of up-to-date business advice I read talks about how important it is to properly manage your contact list. Whether the author calls a prospect list “a community,” “a tribe,” “a database,” “a sales roster” or a “contact list,” the suggestions are usually the...
by Bruce Turkel | Mar 14, 2018 | Branding
Metaphors and allegories are often great ways to make complicated examples simple. In Plato’s “The Allegory of the Cave,” the philosopher used the idea of prisoners chained to a wall and seeing only the shadows of other people to express the concept of actual and...
by Bruce Turkel | Feb 13, 2018 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When Opportunity Knocks…Last Sunday was the Das Renn Treffen show in South Miami. Over 450 Porsches – from 60-year old 356s to brand spanking new 911 GT3s – were parked on the streets of South Miami. It’s the largest Porsche show on the Eastern Seaboard and probably...
by Bruce Turkel | Jan 23, 2018 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Did you know that more than 4.4 million working Americans are drivers? According to the Census Bureau, more than 2% drive trucks, 0.4% drive busses, and 0.3% drive cabs and other vehicles. In most parts of the US, truck driving is the most common job for men. In The...
by Bruce Turkel | Jan 2, 2018 | Branding, Bruce Turkel, Keynote speaking, Leadership, Marketing & Advertising
Retail purchases used to be made in bricks and mortar stores. Today, more and more sales are made online. Politicians and celebrities used to communicate with voters through press secretaries, publicists, and multi-level public relations. Today, more and more of them...
