Making Money Out Of Nothing At All

Christmas Eve morning 2010. We’re jogging along School House Road approaching Sunset Drive on our way back to the cars and breakfast. As we reach the red light, it switches to green and we cross Sunset in front of the lines of cars now stopped on the much busier...

Life or Death Direct Marketing

In the great world of marketing there are many subsets of practices and practitioners. Advertising, branding, promotions, public relations, and online marketing are perhaps the most widely known but there are lots of others. Theoretically they’re all concerned...

Creating Something Out Of Nothing

At 5:45 last Sunday morning, I walked into the lobby of the Hilton Hotel on 53rd Street in Manhattan and joined the crowd getting ready to run the New York Marathon. I was amazed by the energy of groups of nylon-clad athletes waiting to head to Staten Island and the...

Life Lessons From Jocks.

I like to run. I don’t like to lift weights. That’s why I’m skinny and train for marathons instead of being big and buff. But this morning during my training run it occurred to me that the two sports have something very profound in common. Quite...

Not Just Mad Men

The Miami International University of Art and Design presented a panel discussion on the Golden Age of Advertising as part of a exhibit loaned from the Hartman Center for Sales at Duke University Libraries, Not Just Mad Men. The panel  featured Barry Zaid formerly of...
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