by Bruce Turkel | Feb 26, 2009 | Uncategorized
Maybe you’ve noticed the cryptic messages just to the left of this column. And maybe you’ve wondered what they are. Let me tell you — they are my Twitter posts. Every year on the Internet, something breaks out in a huge way. And those that ride it...
by Bruce Turkel | Jan 30, 2009 | Building Brand Value
A childhood friend of mine runs a very advanced consulting business. He recently confessed that he wasn’t getting enough leads and wasn’t converting those he did get into sales.We spent a few hours applying the seven points of Building Brand Value to his...
by Bruce Turkel | Oct 3, 2008 | Uncategorized
VIA Business Week Gutsy marketers spend into the teeth of a recession. Several of BusinessWeek’s 100 Best Global Brands are doing exactly that by Burt Helm Every time a recession threatens, executives glare at the balance sheet and wonder aloud about one...
by Bruce Turkel | Mar 24, 2008 | Uncategorized
By Jack Neff, Advertising Age Published: March 24, 2008 BATAVIA, Ohio — The massive bailout of Bear Stearns from the brink of bankruptcy could be the first of many financial rescues needed. Despite double-digit plunges, U.S. housing is still overpriced by...
by Bruce Turkel | Jul 9, 2007 | Uncategorized
Everyone knows what Marc-Hans Richer did with Oprah and The Apprentice, but did it work for Pontiac? And will it work for Harley-Davidson now that they’ve recruited him? “Would anything work to push GM/Pontiac sales up?” you might answer. After all,...
