by Bruce Turkel | May 23, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. What do Kiss and Bobby Ingram have in common? During her introduction to the 2023 UBA conference I spoke at in Brussels last month, our emcee told us that Kiss had played on the same stage in the arena. So when it was my turn to speak, I...
by Bruce Turkel | Apr 24, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Sales
Shameless Selling. I had to go all the way to Croatia to learn about Shameless Selling. On a small pedestrian passageway high up in Dubrovnik’s Old Town, Frano Banić (pronounced “Ban-ich”) runs his family’s small restaurant. Frano’s responsibilities include...
by Bruce Turkel | Apr 16, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Conmen, salesmen, and holy men. My morning email included a doom and gloom prediction from a sky-is-falling blogger who writes about small business issues. I’ve excerpted some of his predictions for you here: “The global economy is more...
by Bruce Turkel | Mar 23, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. The Sophomore Slump. This month marks the 50th anniversary of Elton John’s second album, Honky Château. The record was John’s second release and his first number-one album. But even more impressively, it was followed by six more successive...
by Bruce Turkel | Mar 7, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Selling to B2B businesses. It’s always fascinating to me when people ask if I can create strategic messages for their business-to-business companies. They ask with the thought that while business-to-consumer (B2C) companies sell to emotional...
