by Bruce Turkel | Mar 7, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Selling to B2B businesses. It’s always fascinating to me when people ask if I can create strategic messages for their business-to-business companies. They ask with the thought that while business-to-consumer (B2C) companies sell to emotional...
by Bruce Turkel | Feb 28, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. People HATE to be sold. If you spend your life in advertising and marketing, sooner or later, it dawns on you that your entire career has focused on three things: Finding prospects, Attracting customers, and Closing sales. If you spend...
by Bruce Turkel | Jan 10, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Your Function is Cost of Entry You’ve spent most of your life getting really good at what you do. College, maybe graduate school, an internship, entry-level jobs, climbing up the ladder – learning, improving your skills, honing your...
by Bruce Turkel | Nov 29, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Are you living for the weekend? The other morning, I hopped into an elevator and hit number 27 on the way up to a meeting. I looked over and saw one of the people I was going to meet standing in the elevator behind me. “Good morning.” I said...
by Bruce Turkel | Nov 22, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Are You Answering the Question Nobody’s Asking? I was. And – dagnabbit – I’m a marketing guy. I should know better. For years I’ve been selling myself as a branding speaker. After all, I helped build brands for companies including AmEx,...
