by Bruce Turkel | Mar 5, 2013 | Uncategorized
The most exciting and profitable part of my business is often also the most frustrating — valuing our ideas. After all, clients don’t come to us because they want to be patrons of the arts. They call us up and hire us because they have a problem and they need to...
by Bruce Turkel | Jan 29, 2013 | Branding, Keynote speaking
Sometimes you get exposed to a new viewpoint from a unique venue that you weren’t expecting. To that point, I’m sitting on a panel in a university auditorium listening to one of my fellow panelists talk about the subject of our conference. I’ve...
by Bruce Turkel | Jan 22, 2013 | Branding, Bruce Turkel
My friend and client, Juan, went on a holiday a couple of months ago. Juan’s from a small town in the Pyrenees, just outside of Barcelona, and he was going back home with his wife and kids for a two-week vacation. Unfortunately, it turned out to only be a...
by Bruce Turkel | Jan 8, 2012 | Uncategorized
I’m sitting in a marketing committee meeting at the Greater Miami Convention & Visitors Bureau (GMCVB). The GMCVB is a very long-term client of ours and a great example of a client who ‘gets it.’ As with most committee meetings, we go around the room...
by Bruce Turkel | Dec 12, 2011 | Uncategorized
My daughter sent her college applications out a couple of months ago and is waiting for her acceptance letters to arrive in the mail. So far she’s received two green lights and no turndowns so I’m proud to report she’s two for two. She wrote her...
