by Bruce Turkel | Aug 29, 2018 | Branding, Bruce Turkel, Building Brand Value
I love old Porsches. I’m partial to air-cooled 911s but I find vintage 356s fascinating too. There are plenty of other cool old cars that always make me look twice, but nothing says “damn” better than a classic Porsche. I love music. Blues, rock, salsa, and...
by Bruce Turkel | Jun 5, 2018 | Building Brand Value
It used to be that a sincere “I’m sorry” was accompanied by a bouquet of flowers and a heartfelt card. Then life went back to normal. And for companies, rectifying a mistake usually meant a generic apology by the CEO and a conscientious program set up to...
by Bruce Turkel | May 28, 2018 | Uncategorized
Two weeks ago, I wrote a blog post about Google manipulating their Artificial Voice (AI) voice recognition software. Specifically, the company added “ums” and “ahs” to their robot voices to make them sound more human.Google was doing this to make their interactions...
by Bruce Turkel | Apr 3, 2018 | Bruce Turkel, Marketing & Advertising
It’ll be on Instagram, Facebook, and Twitter.Listen. Did you hear it? The opening shot of the revolution was just fired. And most of us pretended the sound was business as usual. A few years ago, way way back in 2008, Dave Carroll had his guitar broken by United...
by Bruce Turkel | Feb 27, 2018 | Branding, Bruce Turkel, Keynote speaking, Leadership, Marketing & Advertising
Does the Second Amendment Trump the First Amendment?By now anyone not living under a rock knows all about the horrific school shooting at Marjory Stoneman Douglas High School. 14 teenagers and three adults were killed in cold blood when Nikolas Cruz sprayed the South...
