by Bruce Turkel | Mar 15, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. How To Build a Blog When I started to build a blog almost 15 years ago, I said it was a journey we were taking together. I was going to learn to blog, and I hoped you’d accompany me. I also said I would be transparent about what I was doing,...
by Bruce Turkel | Feb 28, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. People HATE to be sold. If you spend your life in advertising and marketing, sooner or later, it dawns on you that your entire career has focused on three things: Finding prospects, Attracting customers, and Closing sales. If you spend...
by Bruce Turkel | Nov 15, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Knowledge is Power. Really? We’ve all heard that “knowledge is power.” We all know that the key to gaining knowledge is to gather information. And in today’s world of big data, we all know that gathering information is easier than ever. But...
by Bruce Turkel | Nov 2, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Let’s talk about repetition and learning. Intel did it. And then they did it over and over and over again. They tacked a few seconds on the end of almost every major computer company’s TV ads with a directive to buy a computer with...
by Bruce Turkel | Sep 27, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Keynote speaking
Click HERE to watch video. How to do Things Better June marked the 15th anniversary of this blog. These weekly notes started in 2007, and I have not missed a Wednesday post in all those years since. Because of the longevity and consistency of this blog, a number of...