by Bruce Turkel | Mar 20, 2013 | Branding, Keynote speaking, Marketing & Advertising
I am sitting in exit row seat 12C and looking out the window at the great Florida prairie. Led Zeppelin’s Heartbreaker is blasting through my ear buds and I’m thinking about the talk I gave last night to The University of Florida Ad Society. My talk was...
by Bruce Turkel | Dec 26, 2012 | Branding, Marketing & Advertising
“The Dollar Auction game: a paradox in non-cooperative behavior and escalation” was published by economist Martin Shubik in the March, 1971 issue of the Journal of Conflict Resolution (I know, I know — you’ve got a copy laying around somewhere). Here’s how...
by Bruce Turkel | Oct 31, 2012 | Uncategorized
I usually write about branding and creativity but here’s something a little more important this week – a developing list of ways to help the victims of Hurricane Sandy. Thanks to David Cohen for the research. HOW YOU CAN HELP: Red Cross The Red Cross has started...
by Bruce Turkel | Oct 16, 2012 | Branding
A partner in a successful medical services company had a problem. Her business was undergoing a number of new competitive challenges as larger, national businesses had begun to market to her clients. Worse, they were offering genericized services at significantly...
by Bruce Turkel | Aug 20, 2012 | Branding
Take a look at Mazda’s logo. Notice anything strange? How about that all the letters are lower case except the D which is upper case (the Z could be either upper or lower case). Is that a good use of designer license or is it lazy typography? Does it matter? How...
