by marketing.bruceturkel | Jul 24, 2019 | Branding, Building Brand Value
Regular readers of this blog know I’m an unabashed car fanatic. As a good buddy of mine (whose passions run to full-bodied cabernets) once told me, “I have a friend who says I’ve never met a wine I didn’t love for some particular nuance or reason. I...
by marketing.bruceturkel | May 29, 2019 | Branding, Bruce Turkel
After finally figuring out he was hopelessly mired in the sticky tar pit, the struggling diplodocus called out to his friend, the triceratops, happily munching reeds at the edge of the glossy black surface: “Hey buddy,” the hapless diplodocus bellowed, “wade on in...
by marketing.bruceturkel | Apr 24, 2019 | Building Brand Value
The speed of evolution is measured by the genetic changes of a species over time. If these genetic changes occur over a short period of time, the speed of evolution is defined as “fast.” Of course, “fast” is a matter of interpretation because, evolutionary speaking, a...
by marketing.bruceturkel | Feb 13, 2019 | Bruce Turkel, Building Brand Value
Years ago I was introduced to a brilliant woman who was doing business with a friend. When we met, she gave me a copy of her book – a New York Times bestseller that I had heard a lot about. I read it across the weekend and found it interesting. A few years after we...
by Bruce Turkel | Jan 16, 2019 | Building Brand Value
Here are some interesting online marketing facts for you: Over 70% of B2B marketers confirm that video is more effective than text for brand building. A study done a few years ago reported that social video outreach generated 1200% more shares than text and images...
