by Bruce Turkel | Jan 17, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. How to Increase Your Value. I spoke at a conference a few weeks ago. The theme of my talk was “How to increase your value.” When I was done, someone came up to me with their hand outstretched and a big smile on their face. “My company needs...
by Bruce Turkel | Nov 22, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Are You Answering the Question Nobody’s Asking? I was. And – dagnabbit – I’m a marketing guy. I should know better. For years I’ve been selling myself as a branding speaker. After all, I helped build brands for companies including AmEx,...
by Bruce Turkel | Nov 8, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. I learned about the power of referrals from a very good friend who is an extremely talented and successful speaker. Besides being one of the three most influential inspirations and mentors for my own speaking career, this person is also a...
by Bruce Turkel | Nov 2, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Let’s talk about repetition and learning. Intel did it. And then they did it over and over and over again. They tacked a few seconds on the end of almost every major computer company’s TV ads with a directive to buy a computer with...
by Bruce Turkel | Oct 18, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Keynote speaking
Click HERE to watch video. Actions Have Consequences. The coincidence was terrific. My daughter Aliana’s senior project critique was scheduled on Friday, and I had a free day in Western Massachusetts on that same day between speaking gigs in Boston and Albany. I asked...
