by Bruce Turkel | Mar 14, 2018 | Branding
Metaphors and allegories are often great ways to make complicated examples simple. In Plato’s “The Allegory of the Cave,” the philosopher used the idea of prisoners chained to a wall and seeing only the shadows of other people to express the concept of actual and...
by Bruce Turkel | Feb 20, 2018 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I’ve had some wonderful speaking opportunities in wonderful places. In the past few weeks I’ve been to Chicago, Naples, San Diego, Mexico, San Francisco, Maui, and New Orleans. And this week I’m lucky enough to speak in my own hometown – Miami. All that travel meant a...
by Bruce Turkel | Nov 28, 2017 | Branding, Bruce Turkel, Keynote speaking, Leadership, Marketing & Advertising
You Cannot Square a Circle. “…so, they spend all this money, but they’re not doing it right,” my friend Mitch said. “I know there’s a big business there. All we have to do is square the circle.” “Huh? I interrupted. “What does square the circle mean?” You can’t turn a...
by Bruce Turkel | Nov 14, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Twelve people are sitting around a conference room littered with two days’ worth of empty coffee cups and water bottles, plus enough USB chargers to open an Apple Store. Our Mastermind is coming to an end. We’re busy tying up some loose ends and handing out...
by Bruce Turkel | Oct 10, 2017 | Branding, Keynote speaking, Marketing & Advertising
Two weeks ago I posted a blog about an 82-year old Fireman named Bob and how Hurricane Irma left him homeless. Along with the post I included a link to a GoFundMe site to raise money to help Bob rebuild his home. Although I’ve used social media very successfully to...
