by Bruce Turkel | Mar 2, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Marketing & Advertising
Click HERE to watch the video. Before he was elected to the Ukrainian Presidency, Volodymyr Zelensky was an actor, comedian, and producer. Ironically, his most recent role was as an everyday guy who becomes the President of the country on the Ukrainian sitcom, Servant...
by Bruce Turkel | Mar 30, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising, Uncategorized
Last week (March 20, 2021) marked the first day of spring. And with it came all sorts of new beginnings, both real and metaphorical. Public Health: According to The New York Times, “More than 564 million coronavirus vaccines have been administered worldwide,...
by Bruce Turkel | Mar 17, 2021 | All About Them, Building Brand Value, Is That All There Is?, Uncategorized
If you’d prefer to watch the video, please click HERE. Do you know what the Spring Equinox is? Don’t feel bad if you don’t, I didn’t either. The word equinox comes from the Latin words aequi, meaning “equal” and nox, meaning “night” and is defined as...
by Bruce Turkel | Feb 9, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Uncategorized
Did you watch Super Bowl 55 on Sunday night? For the first time in all the games I’ve watched over the years, I thought there was a meta message presented in both the game on the field and in the advertising on the television. Let me show you what I mean: I...
by Bruce Turkel | Aug 24, 2020 | All About Them, Branding, Is That All There Is?, Marketing & Advertising
Do you think you’re smarter or more talented than the people around you? More to the point, do you think you’re smarter or more talented than you really are? If so, you’re not alone. The Dunning-Kruger Effect describes a specific cognitive bias that causes people to...
