Starbucks | Bruce Turkel

Starbucks

Can you Transcend Politics?

Can you Transcend Politics?

Transcend politics. Companies including Uber, Lyft, Under Armor, Starbucks, Coca-Cola, Nike, and Anheuser Busch have all found themselves on one side or the other of the current chasm of political polarization. Celebrities including Beyoncé, Steph Curry, The Rock, Tom Brady, Mike Tyson, and Dennis Rodman have too. Once upon a time it was business suicide to ...

Continue Reading...

The Brand Battlefield – Trump vs. Business vs. Trump

The Brand Battlefield – Trump vs. Business vs. Trump

The Brand Battlefield The Trump administration banned immigration from seven predominately Muslim countries. Two days later Starbucks’ chairman and chief executive officer, Howard Schultz, marched onto the brand battlefield and promised the company will hire 10,000 refugees over five years across 75 countries. Uber CEO Travis Kalanick rolled onto the brand battlefield stating Trump’s order would, “affect ...

Continue Reading...

Skip to content
// linkedin contents | start // // linkedin contents | end //