by Bruce Turkel | Apr 29, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When I walked downstairs to grab my mail today Shelly told me that I had “won the mail sweepstakes.” Sure enough, my mail slot held the biggest pile on any of the shelves. “Of course,” Shelly added, “most of it is junk.” But hidden amongst all the trash were three...
by Bruce Turkel | Nov 19, 2012 | Branding
Think back 20 years. You had just checked into your hotel. You went up to your room and found a disgustingly large cockroach scrabbling around in your bathtub. After you screamed or screeched or hopped up on the toilet tank, you called the front desk and they got rid...
