by Bruce Turkel | Jul 7, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Each time I get off the plane at San Juan’s International Airport, my favorite PR shoeshine entrepreneur is there, waving crumpled passengers to his little polish parlor. I’m so fond of the five minutes I spend in his chair that I even make a point of...
by Bruce Turkel | Mar 29, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
On simplicity: Many years ago I was in an office with a tattooed art director who dressed in Hell’s Angel denim, leather, and chrome long before it was fashionable. Despite his intimidating appearance he was fiercely soft spoken about his work. One day, dressed...
by Bruce Turkel | Dec 8, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I finally finished writing my next book. As much as I enjoy writing the books, the thing I don’t like to do is write the proposals for the agent and publisher. Even though I know how important proposals are to the process, it seems silly to me to spend time...
by Bruce Turkel | Nov 3, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Competency Is Table Stakes.Many people complain about the various forces keeping them from success. But it’s becoming more and more clear that the things that hold us back from success are not external factors but our own fears, insecurities, and concerns. As...
by Bruce Turkel | Jul 27, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Airbnb, the online vacation rental service that now controls more hotel rooms than all of the major hotel companies combined, introduced a new logo last week. The response from the blogosphere and myriad branding experts” was immediate and negative. Apparently, the...
