by Bruce Turkel | Mar 1, 2016 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
A few months back I made a presentation on Building Brand Value to a group of industrial service providers. While I spoke there were about 300 people furiously scribbling notes. When I finished a bunch of hands shot up. A nervous middle-aged man in a green and white...
by Bruce Turkel | May 19, 2015 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Listen to enough writers talk about their Muse and sooner or later it’ll dawn on you that while the act of writing is thought of lots of different ways, few of them are pleasant. Ernest Hemingway found looking for his Muse torturous. According to legend, Papa...